Overhead Reduction Tracker
Enter your access password to continue
Access Dashboard
TrueWorks Roofing
Overhead Reduction Tracker · May 2026 Model
Number of Roofs
@ $24,777 ea
—
organic ·
—
paid
Monthly Revenue
Gross Margin %
Target Overhead
$36,450
@ $225K × (31.2% GM − 15.0% NOI) = 16.2% Overhead
← Reset Base Numbers
Log Out
Current Run Rate
—
Jan–Apr 2026 avg overhead
Cuts Selected
$0
Total of checked cuts
Projected Overhead
—
After all selected cuts
Gap to Target
—
vs. selected cuts
Items Selected
0 / 0
Line items committed
Progress closing gap to target
0%
$0 saved
Target: $36,450
Run rate: —
📈
Marketing Revenue Model
Tap to expand
▶
🌱 Organic Baseline
Monthly revenue ($)
Reset
Close rate
%
Referral + Website / Inbound
~6.5 wins/mo
Repairs (Return Customer, Networking)
~7.9 wins/mo
Combined organic
$189,000
Edit to reflect seasonal changes or rep additions. Based on Jan–Apr 2026 actuals.
🚪 Paid Canvassing
Monthly spend ($)
Reset
Close rate
%
✓ Tracked in overhead (Advertising)
Est. leads / mo
—
Est. replacement wins / mo
—
Projected revenue
—
Added to overhead
—
Rates: $216/lead · 22.7% repl. close · $22,700 avg job. Syncs to
Canvasser Payroll and Taxes
in Airtable Advertising.
🔍 Google LSA
Monthly spend ($)
Reset
Close rate
%
✓ Tracked in overhead (Advertising)
Est. leads / mo
—
Est. wins / mo (blended)
—
Projected revenue
—
Added to overhead
—
Rates: $288/lead · 34.1% blended close · $4,915 avg job. ⚠️ Mostly repairs — low avg job value. Syncs to Airtable Advertising.
📞 Directorii Call Center
Monthly spend ($)
Reset
Close rate
%
✓ Tracked in overhead (Advertising)
Est. leads / mo
—
Est. wins / mo
—
Projected revenue
—
Added to overhead
—
Early data — only 21 leads / 1 win so far. Rates: $238/lead · 12.5% close · $20,500 avg job. Syncs to Airtable Advertising when active.
Total Projected Revenue
—
Feeds into overhead target
Organic Baseline
—
Without any paid channels
Paid Channel Revenue
—
Canvassing + LSA + Directorii
New Overhead Added
$0
Spend not yet in Airtable
Repl/Ins Wins / Mo
—
All channels combined
Loading overhead data from Airtable…
Edit Notes
Cancel
Save
